UK finance success story changes name as it drives a 40,000 strong customer base and attracts significant equipment suppliers to its platform.
Henry Howard Finance Group has announced a change of name to Propel in support of its strategic positioning as SME funder of choice.
‘’Our Propel Promise, being small enough to care and deliver a brilliant personal service, and big enough to have the expertise and technology to be a leader in SME finance, is a commitment to all our existing and future customers.
“The change to Propel came from the team who wanted a bold, contemporary and distinctive brand reflective of the company today and our future aspirations’’, says Anne Williams, Chief Operating Officer.
Propel heralds several important developments for the business. It will be opening new offices in Manchester to support its growth and launching new versions of its market leading technology in 2020, among other things.
Mark Catton, Chief Executive Officer of Propel Finance Plc says: “Our new name ‘Propel’ embodies our passion for the business and our ambitions for our customers in one simple name.
“Propel is a powerful word that sums up what we strive to achieve for the SMEs and vendors that we support across the UK, and our own business.”
To find out more about Propel call 01633 415222 or visit www.propelfinance.co.uk.