New faces at Kooltech include Alex Bendle, David James and Craig Smith
Kooltech, the BESA 2025 Distributor of the Year award winner, has announced three new strategic appointments. These key roles are designed to enhance the company’s customer-focused value proposition and support its sustainable growth objectives.
Alex Bendle joins the company as National Internal Training Manager, responsible for developing and delivering essential sales and operational training programmes internally. Having spent 11 years at the car hire firm SIXT as Sales Performance Manager, Alex brings extensive expertise that will ensure Kooltech’s teams are equipped with the latest communication and support skills. This is vital to ensure that, as the company grows, every employee embodies Kooltech’s brand and values.
Craig Smith takes on the key role of Influenced Sales Manager. With over 16 years of experience in the HVAC industry, he has comprehensive knowledge in system design, technical support, and sales, particularly in VRF and Air Source Heat Pump (ASHP) solutions. At Kooltech, he will work closely with consultants and local authorities to deliver tailored technical and project-based solutions, strengthening the support available to clients.
Finally, David James has been appointed as the National M&E Sales Manager, bringing over 17 years of experience in the M&E sector. David will lead a team focused on strengthening relationships with M&E contractors, directly supporting Kooltech’s expansion goals.
Jonathan Brown, commercial director of Kooltech, commented:Â “These new appointments reflect our commitment to investing in high-calibre talent that directly benefits our customers. By adding specialised roles in training, influenced sales, and contractor relations, we are ensuring we provide unmatched value at every touchpoint within Kooltech and continue to grow our market presence with integrity, in line with our core values.”
