Heating manufacturer Stiebel Eltron is the new premium partner of Bundesliga soccer team Borussia Dortmund.
Managing director Dr Nicholas Matten said: ‘The focus of this partnership is, of course, to increase our brand awareness. However, we are also particularly enthusiastic about the concept of the sustainability partnership. As a heating expert, we can contribute our know-how and thus support BVB on its way to a CO²-free future.’ A successful cooperation between Stiebel Eltron and BVB in Thailand and China has already existed for several years. Now the commitment is being extended to the German-speaking region.
The cooperation is set to run for three years. In addition to the classic perimeter advertising at BVB’s Bundesliga home games, the sponsoring package includes numerous other marketing measures. For the globally successful heat pump manufacturer, however, the commitment is not only fitting in view of BVB’s outstanding name recognition: ‘We are not only a premium partner, but also a sustainability partner of Borussia Dortmund,’ explained Dr Matten. ‘We will fill this partnership with life. There are already initial concepts on how BVB’s various properties can be decarbonised in terms of heat supply with the help of heat pumps as heating systems.’
‘We are very pleased about the expansion of the partnership with Stiebel Eltron,’ said BVB managing director Carsten Cramer. ‘The topic of sustainability plays a major role for us. We are aware of our social responsibility and are already very active in many areas. There is actually still a need to catch up in the area of energy, especially in terms of decarbonisation and thus CO2 savings. With Stiebel Eltron we have a partner with whom we can also tackle this task.’