Nexans and Authentic Vision partner to tackle cable counterfeiting

Whether it is luxury products, consumer goods or industrial tools, a growing wave of counterfeiting is spreading across the globe, and electrical cables are no exception.

Nexans, a specialist in the design and manufacturing of cable systems, and Authentic Vision, a provider of mobile authentication solutions, have agreed to enter into a strategic alliance partnership based upon the organisations’ shared philosophy focusing on consumer safety and improving the consumer experience.

Authentic Vision’s patented Holographic Fingerprint labels have already been applied to Nexans products packaging in Peru and Lebanon and are under deployment in other countries. The labels make it easy for customers or distributors to scan and verify the authenticity of a product with any smartphone, an approach that is fully in line with Nexans’ strategy of providing value-added services to its customers.

The most important risk associated with counterfeit cable is cheating on the quantity of copper, which can have dramatic consequences. By reducing the diameter of the copper conductor, counterfeit cables can become abnormally hot when current is passed through them and cause a short-circuit and a fire outbreak. “Through our partnership with Authentic Vision, digital innovation plays a key role in our customers’ safety. It helps Nexans guarantee its products’ conformity in terms of manufacturing and safety standards”, says Jérôme Fournier, Vice-President Innovation at Nexans. The Group is now planning to roll out and deploy Authentic Vision’s solution in products around the world to protect the brand and create consumer engagement.