Kooltech has strengthened its Applied team with the appointment of Donna-Marie Smith as strategic applied marketing manager
With over 25 years’ experience in HVACR, Donna-Marie joins from PR and Marketing agency, HVAC Communications, where she was instrumental in creating marketing strategies and plans, managing diverse marketing channels and for contributing to the development of valuable resources such as CPD presentations and whitepapers. She previously worked at LG Electronics as B2B Product Marketing Lead, Space Air plc and Daikin Europe.
This is a new role within Kooltech to further strengthen the Applied heating team headed up by Scott Mason. Her appointment reflects Kooltech’s continued commitment to investing in its Applied function and strengthen its go-to-market strategy for commercial heat pumps, a crucial technology for decarbonisation in the UK.
As strategic marketing manager, Donna-Marie will be responsible for the development and execution of integrated marketing campaigns for Applied products and emphasising the key benefits of Kooltech Applied and K-con products.
Jonathan Brown, commercial director of Kooltech, said: “Donna-Marie’s appointment strengthens our Applied sustainability team and reflects our ambition to become the provider of decarbonisation heating solutions across the built environment.”
Smith said: “Kooltech is an amazing company who are very invested in their employees and customers. I cannot wait to get started to market the applied and sustainable solutions, be part of their journey and, play my part in the transition to a low-carbon future.”
